The  emailR email marketing solution has been developed to use either a simple Excel file or your own CRM system as a data source. All of the personalisation fields you might require can be used.

Extreme flexibility

Whether it’s a case of a surname, forename, barcode or any other information you like, emailR allows you to personalise the content of your email, its subject and even the identity of the sender.

This personalisation can be carried out from an Excel or CSV file, without any specific structure being required in advance. You can define as many personalisation fields as you wish.

Absolute integration

In the same spirit, you can set emailR to connect to your CRM system or that of your client. Taking place by means of web services, this connection is a basic functionality of certain CRM systems and, if this is not the case, is extremely simple to implement.

Unlike rival platforms, this means it’s not necessary to deploy complex and costly synchronisation procedures. The data which you use is always up to date and given that the selections or segments are carried out directly in your CRM, the only limits you will have to contend with are those of your own CRM. 

Don’t hesitate to contact us to obtain a copy of the integration guide.

If you don’t yet have a CRM system or if you wish to consult the list of software which already has gateways to emailR, contact us. We will be happy to advise you in choosing to suit your needs.