The notion of cost of ownership or total operating cost of an email marketing solution is quite deliberately neglected by our competitors, as the total cost engendered by the use of an email marketing solution far exceeds the simple CPT (cost per thousand).
Implementation cost: €0 with emailR, how much with the others?
When arranging your email marketing solution with certain competitors, the list of costs to be taken into account is already fairly lengthy:
- Set-up costs: certain platforms charge a fee for the creation and set-up of your account. With emailR, no set-up costs are required!
- Staff training: a half-day or even a day’s training is often essential to be able to use the platform. Not only is this training sometimes sold to you at excessive prices, but you also have to devote time to it! This represents a not insignificant cost, but with emailR, no training is required! You can launch your campaign immediately, in just a few minutes.
- Synchronisation or set-up of your database: if you already have a database management system or a CRM, it will be necessary to set up ftp synchronisation or via web services to be able to use your distribution lists. Most rival platforms charge you for this integration but with emailR, no implementation costs are necessary! You immediately download your list of recipients in Excel or easily set up a web service on your CRM.
Operating costs
Once the platform is set up, it’s necessary to take into account the actual operating costs. In terms of usage, emailR is always the cheapest!
- Campaign creation time: what with the synchronisation of the database, the creation of a segment, the setting up of the HTML composition, the configuration of the personalisation fields, the test sends, etc., the campaign generation time can vary by up to three times depending on the platform chosen. With emailR, 3 clear and simple stages suffice to create, program and send your campaign. The preparation time of a campaign is 2 to 3 times less, on average, than that required for rival platforms.
- Deliverability: if you send a campaign to 1,000 recipients and, in the end, only 500 of them receive your e-mail, the CPT is in fact twice as costly! With emailR, we place the accent on quality, and that’s why we can point to excellent deliverability. This further strengthens our performance in price terms… making us cheaper again!
Calculate the contract that suits you best right now!