Since the start of 2009, the emailR e-mail marketing solution has already scored some notable successes.
While the "institutional" players such as EmailGarage and EmailVision have been locked in a fierce commercial battle, emailR has succeeded in establishing its new application model. Firmly anchored in the 2.0 trend, emailR essentially offers exceptional ease of use, scalability and integration in comparison to its rivals' monolithic applications.
In fact, it’s these very advantages that have led PlayTheGame, one of Belgium’s leading e-mail marketing players, to opt for an emailR "server solution". Courtesy of this unique tool, they have been able to integrate and automate the management of the competitions held on their site.
TNT subsidiary Data Base Management, whose e-business department is currently headed by Alexandre Portois (formerly of EmailVision), have themselves been hugely impressed by emailR’s ease of use and integration functionality with their existing CRM system. According to Alexandre Portois: "Our business consists of managing and coordinating databases. The optimisation of the time agreed for the management of campaigns is therefore a key factor and it is obvious that emailR has been designed with this approach in mind."
Other satisfied customers include:
- Newsmaster, specialists in content creation and newsletter management
- Kiala, an international player in e-commerce logistics
- Xpertize, a Web-based recruitment company
As emailR CEO Jean-Pierre Debeys explains: "We currently possess a significant advantage over our rivals in terms of technology, but even more so when it comes to the design of what is a modern and 2.0 e-mail marketing application. What’s more, we’ve managed to demonstrate this and win over the Belgian market’s leading authorities on this subject. Now all that remains to be done is to spread our reputation among a wider public in order to acquire a comfortable market share."