Several of our clients have recently expressed a similar requirement.
They need the content of the messages to be changeable and adaptable to suit each recipient while remaining a single e-mail and a single campaign to be managed.
It all comes down to what we in the trade call “conditional zones”.

As a result, we’ve adapted emailR in order to be able to generate e-mails constructed in accordance with this requirement.
It means that you can send an e-mail having decided that Mr. X will see the article on family holidays because he has children, whereas Mr. Y will see an article on sporting holidays as he doesn’t have kids.
These selection criteria of course need to be incorporated into the database used.

This technique makes it possible to push the envelope in terms of the personalisation of your messages, thereby ensuring greater proximity with your contacts.
Several surveys have shown that the more advanced the personalisation of the message and content, the better the results. And emailR’s prime concern is for all of your campaigns to achieve the best possible results.