A law graduate with a masters in employment sciences, Jean-Pierre De Beys took his first steps in advertising with a specialist below-the-line agency, Marketing Power Rapp Collins.

Armed with this experience, he spotted an opportunity in the Business-to-Business e-mail marketing market and launched his first company Bridges with the product "Business For You", an activity that was then purchased less than 2 years after its launch by Belgacom Skynet, where Jean-Pierre took up the post of B-to-B Sales Team Director.

Unable to curb his entrepreneurial spirit and his creativity, he decided to join the advertising agency DDB Belgium, where he created and ran the digital department.

Organising e-mailing campaigns for his clients, he realised that there was no solution meeting his requirements! Not wishing to make any concessions in terms of quality, performance, price and ease of use, he therefore decided to create his own tool: and so emailR was born.

emailR is a product of the company Crosscom Ltd.
emailR is a brand patented under number 1163939.